Trademack®, an AI-powered trademark filing platform, has announced the launch of a new Free Plan that allows businesses to file trademarks without any service fees. Under this new pricing structure, users can prepare and submit trademark applications at no charge from Trademack®, paying only the mandatory official filing fees charged by government intellectual property offices (for example, NOK 3,800 in Norway , €850 in the European Union , and £170 in the United Kingdom for a standard single-class application). This move marks a significant shift from Trademack’s previous fixed-fee model and is aimed at making trademark registration affordable for businesses of all sizes.
A New Tiered Pricing Model: Free, Plus, and Pro Plans
Trademack’s revamped pricing now offers three tiers designed to serve everyone from first-time entrepreneurs to large enterprises. The tiers are structured similarly to familiar tech industry pricing (such as free vs. paid subscription plans) and include the following:
- Free Plan: DIY Trademark Filing at No Service Cost. Users can file a trademark through Trademack’s platform without paying any platform fees – they only bear the official government fees for the trademark application. Customers enter their trademark details through a guided, do-it-yourself interface, and Trademack’s AI assists by recommending the appropriate Nice classes (the international classification system grouping goods and services into 45 categories ) and automatically generating all required application paperwork. This ensures even first-time applicants can navigate the process easily. Importantly, Trademack does not charge any extra on this plan; the user only pays the official filing fees to the authorities, making it a truly cost-effective option for securing a trademark.
- Plus Plan: Extended Professional Support. The Plus Plan is a monthly subscription service tailored for users who want additional expert guidance. It includes everything in the Free Plan, plus access to professional legal review. In practice, this means a trademark attorney from Trademack’s network will review the application before submission, providing an extra layer of quality assurance and peace of mind. This plan’s fixed monthly fee gives businesses the comfort of expert oversight – ideal for those who may not be familiar with trademark nuances or simply want a lawyer to double-check their application. Subscribers to Plus also benefit from faster support response times and guidance through any follow-up actions during the application process.
- Pro Plan: Comprehensive Trademark Management. Aimed at power users and companies with established brands, the Pro Plan builds on the Plus tier with full lifecycle support for trademarks. In addition to application filing and attorney review, Pro subscribers receive ongoing trademark monitoring and renewal services. Trademack’s platform will continually monitor newly filed trademarks and registers to alert clients of any potential infringements or conflicting marks, an essential service for protecting brand identity. The Pro Plan also handles renewal filings when a trademark approaches its 10-year renewal date, ensuring that rights don’t inadvertently lapse. This top-tier plan provides end-to-end management of trademarks, so businesses can focus on growth while Trademack handles the vigilance and upkeep of their intellectual property rights.
AI-Powered DIY Filing: How the Free Plan Works
At the core of Trademack’s Free Plan is an advanced AI-driven system that simplifies the trademark application process. Users begin by inputting basic details about their mark – such as the brand name or logo, a description of goods and services, and the regions where they seek protection. From there, Trademack’s AI takes over much of the heavy lifting. The platform uses artificial intelligence to suggest the optimal Nice Classification classes for the application, a step that traditionally can be confusing for applicants. (The Nice Classification system is an international standard that divides goods and services into 45 classes for trademark purposes . Choosing the correct classes is crucial to ensure the trademark covers all relevant business activities.) By analyzing the user’s description of products and services, Trademack’s AI recommends which class or classes the trademark should be filed under, helping prevent mistakes that could lead to incomplete protection or office objections.
Next, the platform’s AI auto-generates the required paperwork for the trademark filing. This includes preparing the official application forms and formatting the goods/services descriptions to meet the standards of each jurisdiction’s intellectual property office. The user can review the application generated by the system, make any necessary tweaks, and then file – all through the Trademack interface. What previously might have required a series of consultations with a lawyer or agent can now be accomplished in a self-service manner with intelligent guidance. The result is a dramatically lower cost of entry for securing trademark rights, without sacrificing accuracy in the application.
Crucially, even though the service is free, applicants remain responsible for paying the government filing fees in each jurisdiction. Those fees are passed through directly to the relevant Intellectual Property Office with no markup. For example, if a startup in Norway files a trademark for one class through Trademack’s Free Plan, they would pay only the Norwegian Intellectual Property Office’s fee (approximately NOK 3,800 ) and nothing to Trademack. The same goes for an EU trademark application (≈ €850 official fee for one class) or a UK application (£170 official fee for one class) – no Trademack fees would be added on the Free Plan. This transparent pass-through of official costs ensures there are no surprises for users.
Making Trademark Registration Affordable and Accessible
Trademack’s introduction of a free filing tier is a milestone in the trademark services industry, reflecting the company’s mission to make brand protection accessible to all businesses, from solo entrepreneurs to large enterprises. High legal fees and complex procedures have traditionally been barriers that prevented many small businesses from registering their trademarks. By removing its own service fee on the entry-level plan, Trademack dramatically lowers the financial barrier to obtaining a trademark. A business owner can now protect their brand name or logo with minimal upfront cost – essentially, just the government fees – instead of paying additional hundreds or thousands in service charges.
The new tiered model also provides flexibility as businesses grow. A startup or individual inventor can begin with the Free Plan to secure a trademark on a tight budget. As their needs evolve – for instance, if they want assurance from an IP lawyer or need to manage a portfolio of marks – they can upgrade to Plus or Pro for a predictable monthly fee. This freemium approach (free basic service with optional paid upgrades) is reminiscent of models in the tech world, and Trademack is among the first to apply it in the trademark filing space. By leveraging AI to keep costs low, Trademack can offer core filing capabilities for free, while still providing value-added services that clients are willing to pay for as needed.
Company representatives emphasize that this strategy is about empowering businesses of all sizes. “Trademarking isn’t just for big corporations – every business, even a local startup, deserves the chance to protect its brand,” the Trademack founder Kjell Halvor Landsverk noted. With the Free Plan, a small business owner can confidently file a trademark knowing that the only expense is the official fee required by the government, leveling the playing field in brand protection. Meanwhile, the Plus and Pro plans ensure that as a client’s branding and legal needs become more sophisticated, Trademack’s platform can scale with them, providing expert help and proactive management of their intellectual property.
A New Era for Trademark Filing Worldwide
With these new pricing plans, Trademack aims to become the go-to platform for trademark registration globally. The introduction of a truly free filing option – unprecedented in many regions – is poised to attract a wider user base, including entrepreneurs in developing markets and cost-conscious startups that previously hesitated to pursue trademarks. By coupling this with cutting-edge AI automation and optional expert support, Trademack’s platform lowers costs while upholding quality, effectively modernizing how trademarks are filed and managed.
Early adopters of the Free Plan have reported that the AI recommendations for classes and the simplicity of the interface make the process understandable even for non-lawyers. At the same time, IP professionals acknowledge that offering attorney oversight and monitoring in the higher tiers strikes a good balance between automation and human expertise. Trademack’s Free, Plus, and Pro plans are now available to new and existing customers, and the company has published detailed comparisons on its website to help users choose the right tier for their needs.
By making trademark filing as straightforward as signing up for an online service, Trademack is redefining the cost and convenience of brand protection. This new pricing initiative is a major step toward Trademack’s vision of being the preferred platform for trademark filings worldwide – a platform where a business of any size can safeguard its names and logos with ease, affordability, and confidence in the outcome.